The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

With this 5th edition, readers will acquire a practical set of tools and the confidence they need to use them effectively in making business decisions. The authors follow a "macro- to micro-" strategy by starting with a discussion of real financial statements first, rather than starting with the Accounting Cycle. The objective is to establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information. This motivates readers by grounding the discussion in the real world, showing them the relevance of the topics covered to their careers. New content features such as a fresh and focused approach to Excel, “People, Profit, Planet”, a revised continuing managerial case, and new managerial accounting videos will also engage students and differentiate Kimmel Accounting 5e from the prior edition.

Any suggestions for copywriter or provide generic description of the product to be used for the Internet or non-channel specific applications. NOTE: If you have a book only version for this product, it is imperative that you provide a description that does not include any references to package elements. Striking a balance between solid financial theory and practical applications, Brigham/Ehrhardt's FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 14e gives readers a thorough understanding of the essential concepts they need to develop and implement effective financial strategies.

Practical tips on using the web to boost your business, no matter what business you′re in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you′re in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road–tested by the authors, and easy–to–use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia′s top web marketing firms Every business, large or small, can benefit from the web. If you′re not already using the web to boost your business, you′re falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

With its clear and engaging writing style, PRINCIPLES OF MICROECONOMICS, Seventh Edition, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.

Investors and technology gurus have called big data one of the most important trends to come along in decades. Big Data Bootcamp explains what big data is and how you can use it in your company to become one of tomorrow’s market leaders. Along the way, it explains the very latest technologies, companies, and advancements.

 

Homemade Cleaners: Quick and Easy, Toxic-Free Recipes By Dionna Ford
English | ISBN: 161243276X | PDF/EPUB/MOBI | 208 pages | 2 MB

SIMPLE STEPS TO A NATURALLY CLEAN HOME
Toxic chemicals are found in almost all commercial cleaners—the very products you buy to make your home hygenic and healthy. Homemade Cleaners offers a better solution. Its tips, tricks and formulas guarantee to make your home sparkling and germ-free.

 

Carolyn Humphries, "Cheat Your Way To Gourmet Eating"
ISBN: 057203069X | 2005 | PDF, MOBI, EPUB, AZW3 | 143 pages | 3 MB  

This is clever, classy cheating. It short-cuts so much time and effort in the kitchen that real cookery becomes very easy indeed. The food that you serve from this book will be put together in minutes, but arrive at your table looking like you've spent hours in the kitchen. Here are brilliant combinations of convenience foods and fresh, nutritious ingredients that will improve your quality of life and health. Simply buy in the storecupboard ingredients and you are off - five star eating in minutes.

 

Heal Yourself 101: Get Younger & Never Get Sick Again By Markus Rothkranz
English | ISBN: 0983449007 | PDF | 192 pages | 26 MB

The definitive book on self-healing and true health. This is one of the most practical step-by-step manuals ever written to totally transform your life from sickness and disease to total life-long health. This is nothing short of reclaiming the sexy youth we once had. Never get sick again. Ever. True healing doesn't cost anything. You do this in your own home, using live RAW FOODS, easy detoxing, sunlight, sexuality, movement, sleep and all natural methods. Feel the passion again. This is true transformation. Right to the point and so easy to understand, a six year old can read this. Written with boundless love, magic and spiritual enlightenment, the words contained in these pages will reignite your true passion for life. It's all about awakening the planet to a new way of living in body, mind and spirit. The only way to heal the planet is to heal ourselves first, and Markus shows us how to do it naturally, the way nature intended. It is no coincidence you have this book. This was written for YOU. Without health you have nothing.  

Transform your business idea into a high potential venture
Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.

The bestselling "bible" of project management
In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25 percent new and updated content, Project Management For Dummies introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity.

We’ve got you covered for Principles of Management with John Schermerhorn’s Management 12th Edition. From new cases and self-assessments to the Fast Company Video Series and Management Weekly Updates, the text and its comprehensive suite of resources promote critical thinking and active learning.

Thoroughly updated while maintaining its trusted, balance of concepts and applications, Management 12th Edition allows you to present the most current material, help students apply theory and show relevance of management concepts in the real world—so your student will succeed in your course and beyond.

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.

International Economics is an accessible, comprehensive and relevant guide for studying international economics. Using real data and issues that motivate theoretical discussions, this text captures readers’ attention and equips them with a practical understanding of major policy questions.

The easy way to get a grip on cost accounting Critical in supporting strategic business decisions and improving profitability, cost accounting is arguably one of the most important functions in the accounting field. For business students, cost accounting is a required course for those seeking an accounting degree and is a popular elective among other business majors.

The easy way to master a managerial accounting course Are you enrolled in a managerial accounting class and finding yourself struggling? Fear not! Managerial Accounting For Dummies is the go–to study guide to help you easily master the concepts of this challenging course. You′ll discover the basic concepts, terminology, and methods to identify, measure, analyze, interpret, and communicate information in the pursuit of an organization′s goals.

A one–stop accounting reference Packed with vital information culled from the extensive For Dummies accounting, bookkeeping, and auditing libraries, Accounting All–in–One For Dummies is a powerful, one–stop reference. Accounting All–in–One For Dummies is a comprehensive resource on a variety of accounting concepts. You’ll get up to speed on: setting up your accounting system; recording accounting transactions; adjusting and closing entries; preparing income statements and balance sheets; planning and budgeting for your business; handling cash and making purchase decisions; and more. Ways to report on your financial statements How to make savvy business decisions Auditing and detecting financial fraud Accounting All–in–One For Dummies is a one–stop reference for students studying the application of accounting theories and a valuable desk reference for accounting professionals in the workforce.

Your all–encompassing guide to managing people, projects, and teams Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible. Managing All–In–One For Dummies is the practical, plain–English guide that covers all the basics of business management, helping you to navigate today′s most innovative business strategies. Pulls together content from the Dummies Management library Offers advice for anticipating change and leading subordinates through change Includes tips on how to manage your business with effective leadership Whether you′re a new manager or a seasoned professional, Managing All–in–One For Dummies gives you everything you need to manage successfully.

Keep your budget on track and your business booming with QuickBooks 2014 All–in–One For Dummies ! QuickBooks is your one–stop shop for taking care of all those financial chores that are essential to keep your small business up and running, and this all–in–one guide makes managing your books easier than ever. Written by CPA and trusted financial author Stephen L. Nelson, this popular For Dummies bestseller has been updated for the latest version of QuickBooks and financial practices.

Invest in your financial future with this valuable, popular, and easy-to-use guide
This latest edition of Investing For Dummies is infused with new and updated material to help you ramp up your portfolio today! This includes time-tested advice, updates to investing recommendations, and strategies that reflect changing market conditions. Investing may be an intimidating prospect, but this resource will serve as your primer on all aspects of the topic, including how to develop and manage a portfolio, invest in stocks, bonds, mutual funds, and real estate, open a small business, and understand the critical tax implications of your investing decisions. Updates have been made to sections on investing resources, health insurance, retirement planning, and investment options, among others.

MANAGING QUALITY SERVICE IN HOSPITALITY: HOW ORGANIZATIONS ACHIEVE EXCELLENCE IN THE GUEST EXPERIENCE, 1st edition teaches the concept of treating customers as guests and creating a "WOW" experience for them.

A comprehensive guide to reading and understanding financial reports
Financial reports provide vital information to investors, lenders, and managers. Yet, the financial statements in a financial report seem to be written in a foreign language that only accountants can understand. This comprehensive version of How to Read a Financial Report breaks through that language barrier, clears away the fog, and offers a plain-English user's guide to financial reports. The book features new information on the move toward separate financial and accounting reporting standards for private companies, the emergence of websites offering financial information, pending changes in the auditor's report language and what this means to investors, and requirements for XBRL tagging in reporting to the SEC, among other topics.

This 4-CD program is designed to help business people improve their business, their financial success, and most importantly, help them improve their quality of life in the process. In other words, not just create wealth, but enjoying the wealth they create.

Books about marketing come in all shapes and sizes. But marketing books tailor-made for people running businesses are something you'll rarely find. Until now... '22 Marketing Tips for Entrepreneurs' shows independents, small and medium-sized businesses how surprisingly strong they actually are.

The Principles of Project Management lays out clear steps that anyone can follow to get projects done right, and delivered on time.