Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan.

Learn to blend theory with practice in group work with GROUPS: PROCESS AND PRACTICE, the respected book that so many helpers (and helpers in training) rely on every day. Focusing on the "what is" and the "how to" of group counseling, the authors use up-to-date examples, guidelines, insights, and an enhanced diversity perspective to show you how group leaders can apply the key concepts of the group process to a variety of groups, including work with children, older adults, and in school settings.

Designed specifically for the one-semester introductory economics course for non-majors, Tucker's SURVEY OF ECONOMICS, Seventh Edition, delivers the most comprehensive and pedagogically rich treatment of introduction to economics available. Readable, sensible, and interesting, this text is renowned for its engaging presentation, emphasis on critical thinking, active learning environment, highly motivational pedagogy, unrivaled visual learning support, and numerous in-chapter applications and review opportunities. With its focus on the most basic tools and topics in economics in the context of real-world issues, students get the opportunity to see how economic issues play out at national and international levels. The seventh edition has been thoroughly updated to show students how economics impacts their own world through topics such as privatization versus nationalization, social security, carbon emissions, social-networking sites, America's housing bubble, and gasoline prices.

The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases. Consequently, successful applications of data-driven decision making are plentiful and increasing on a daily basis.

This volume connects the evolving modern financial systems of China, Japan, and Korea to the development and growth of their economies through the first decade of the twenty-first century. It also identifies the commonalities among all three systems while accounting for their social, political, and institutional differences.

Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results-something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp.

Multinational Banking in China examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 in-depth interviews and questionnaire surveys.

This eBook bundle is the one stop shop to all your business start-up needs!
Starting a Business For Dummies is the bestselling guide from business start-up expert Colin Barrow, covering everything budding entrepreneurs need to know to get their business up and running. Whether readers are just starting out, planning a new venture, setting up at home or extending a current business online, this book is all they need to succeed.

Manage your business and make sound decisions with the help of QuickBooks

Quickbooks is a user-friendly accounting software program that can analyze data to help you make smart decisions for a small- or medium-sized business. However, few books explain how to maximize the features of QuickBooks reports for management purposes-until now. Author Conrad Carlberg guides you through the most beneficial ways to use and adapt QuickBooks reports by taking the summary data and placing it into a context that helps manage a business.

A technology-enabled management philosophy to accelerate your organization
Business at the Speed of Now delivers a new real-time management philosophy and system to leaders looking for better results in today's constantly changing market. Companies that inspire and equip employees and expect them to seize opportunities and solve problems in the now will enjoy a distinct competitive advantage in a world where speed matters most. Get systematic advice on how to build an integrated and transparent management system, enabled by cloud computing and internal social networks. Use this comprehensive guide to create a NOW organization where everyone boldly pursues every opportunity every time.

An updated edition of this complete first course in English for business. Business Basics now leads on to Business Focus - the new course for pre-intermediate Business english students.

Corporations, government offices, and academic institutions have long used video to educate and inform. The only thing that's changed is the people who are producing them: With low-priced equipment and easy-to-use software flooding the market, now you're the person behind the camera, not some high-priced video specialist!

 

If there were a single great "secret" to being an elite sales professional, surely one of the millions of attendees of Brian Tracy's sales seminars would have spilled the beans by now. There isn't a secret. But there is a set of consistently successful selling techniques that most companies don't teach their salespeople, and which most entrepreneurs and independent sales pros think they don't have time to learn.