Monique Reece, "Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution"
F,,T Press | 2010 | ISBN: 0137010109 | 408 pages | PDF | 6,1 MB

A Better Way to Plan and Executeute!


Purpose: Define your vision and specific strategic goals.
Research: Deepen your understanding of customers, markets, and competitors.
Analyze: Uncover powerful new growth opportunities.
Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build
your brand.
Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability.
Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.